5 tips for adapting your business to e-commerce

Have you ever thought about adapting your business to e-commerce? Did you know that e-commerce is one of the fastest growing segments, despite the economic instability caused by the pandemic?

For the coming years, the expectation is that e-commerce will continue to grow and that people will increasingly look for the convenience of buying and seeking the best prices without having to leave their homes and visit several stores.

In addition to the expressive numbers in the sector, we need to highlight that e-commerce can be a way out for companies that have their stores closed due to social isolation.

Therefore, we have prepared this article with 5 tips for you to adapt your company’s business to e-commerce, you can’t miss it!

1. Defining and purchasing a domain

The first step for you who intend to bet on e-commerce is the purchase of a domain.

The domain is nothing more than the electronic address of your store, such as minhalojavirtual.com.br.

To buy the domain or the future address of your online store, choose a domain provider, there are several of them on the internet, such as Hostgator and LocaWeb. In general, these domains are paid annually.

2. Choosing the e-commerce platform

The second step is to select an e-commerce platform to set up your store.

Until a few years ago one of the biggest costs for setting up e-commerce was related to building and maintaining the website. After all, it was necessary to create the platform from scratch with the investment in several hours of programming with companies and specialized professionals.

However, nowadays, this cost has been reduced significantly, through companies that sell e-commerce-ready platforms.

So, just a quick internet search comparing prices and features to choose yours.

  • Magento
  • Woocommerce
  • PrestaShop
  • Cloudshop

During your choice, be aware of some important features such as integration with marketplaces, such as the free market and payment methods such as Mercado Pago and PagSeguro.

After accessing your e-commerce platform, start making the necessary settings to put your store online, enter the domain you previously purchased in the platform settings, and configure the payment options, delivery methods, and the entire layout and colors of the store.

Finally, start registering products with good quality and high-resolution images. It is worth noting that the greater the product portfolio and the organization and presentation of the store, the greater the degree of trust passed on to consumers.

3. Choose and organize delivery services

As it is an e-commerce, you will be able to sell not only to your region but also to all of the country. Therefore, it is very important to set up efficient delivery logistics.

It is very important that the delivery of each order placed in your store is quick and safe, so hire specialized companies to deliver the products and, if possible, offer you insurance against possible loss and damage to the goods, due to bad transport conditions.

Ideally, you should offer your customers more than one delivery option. For this, you can sign contracts with the Post Office and also with a carrier you trust.

When closing the contract, also consider the delivery costs so that they don’t burden your e-commerce too much. After all, if shipping costs are high, this can drive customers away from your store.

It is worth noting that currently many stores invest in campaigns that offer free shipping from a certain amount on purchases.

4. Hire a complete management system with functionality that allows the issuance of NFe

For each sale made over the internet, you will need to issue an invoice that must accompany the goods during transport.

However, e-commerce platforms do not have this kind of functionality. So, if you don’t already have a system, get it as soon as possible.

A complete management system needs to help you in billing orders, that is, issuing invoices, as well as controlling stocks and consulting reports and important information about business results.

Speaking of inventory, you’ll need to keep efficient control over every item in stock so you don’t run the risk of selling through e-commerce, something you don’t have available for delivery.

5. Invest in digital marketing

Last but not least, you will need to invest in digital marketing.

Digital marketing is composed of marketing strategies especially focused on results on the internet.

It is very important, for example, to invest in social networks, such as Instagram, Facebook and Youtube, in addition to thinking about strategies that contribute to the best positioning of your e-commerce on Google.

To understand more about digital marketing and the importance of some strategies for the success of e-commerce, we recommend that you look for a good digital marketing agency!


In this article, you learned through 5 tips how to adapt your store to e-commerce and start making money from online sales!

Now you know that you need to follow these steps:

  • Define and buy a domain
  • Choosing an e-commerce platform
  • Choose and organize delivery services
  • Hire a management system
  • Invest in digital marketing

Don’t waste any more time, start earning with e-commerce and expand your business!

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