One of the differentials of a sales process is partnerships. Therefore, the platform to sell online needs to meet some minimum requirements, ensuring the essential tools for the business and its viability in the medium and long term. Get to know some of them and find out how to make the best choices for your e-commerce:
1. Investment and costs
Financial planning is always a priority in any situation. In this way, to evaluate the e-commerce platform, understand the impact that its costs will have on the business over time, considering higher revenues and new integrations.
For this, you need to analyze the pricing method – whether it is done as a percentage of revenue, monthly fee cost per integrated app, or by customizing features – and the subscription setup fee.
2. Specialization in the business phase and model
Take into account if the platform has particularity for any industry or segment or if it is dedicated to a specific phase of e-commerce, considering the revenue. These observations are important because they directly affect the cost and functionality offered.
Today, there are over 120 options available, among the most used: VTEX, Nuvemshop, Loja Integrada, Shopify, Adobe Commerce (Magento), WooCommerce, Wix, Yampi, and Bis2Bis. Virtual stores hosted on any of these platforms can integrate with Mercado Pago on the developer’s page. It offers several ready-to-use tools such as SDKs, payment links, modules, or plugins.
Understand how much the platform allows the customization of the look and creation of the pages. Having a beautiful and unique layout conveys more professionalism. See how easy the installation is and how many options there are to customize.
In order for your business to have all the tools it needs to sell, some external resources will be needed. With that in mind, understand if the e-commerce platform offers a good integration to connect with other solutions, such as means of payment, ERP, logistics system, online chat, and delivery tracking.
It is important to check whether a very large effort from the technical team is necessary and what costs are involved in this whole process. Keep in mind which partners are integrated and what flexibility the platform offers to include new players. This is a decisive factor as some resources are needed as the company grows.
An agency is needed to change the platform, customize and update – if so, how many agencies are part of the approved partners?
Support and customer service are also a differential of the sales platform. If there are any problems or questions, the service channels, such as online chat, email and phone, need to work when the need arises.
It’s even worth doing some tests to validate and see their response time. In addition, it is important to understand if the platform has different levels of service, according to your store’s billing, for example.
7. Platform news and updates
In addition to the existing features and resources, another characteristic to identify is the platform’s ability to evolve, how much they are willing to change and keep up with digital transformations, and how often they update. To have a parameter of this, you can fetch the log access of changes made.
Make sure the platform allows e-commerce to work quickly on both desktop and mobile devices. The platform needs to offer good navigability and be responsive for a good shopping experience from home to checkout.
The facilities and resources to do digital marketing and SEO strategies (a set of techniques that improve the positioning of your page in search engines) are also priorities to be found and, consequently, generate sales. Some features to check for in the framework are: ads, email marketing, and social media.
Security is often a concern for online shoppers, especially when it comes to new online stores on the radar. To make sure this isn’t a problem, make sure your e-commerce platform supports HTTPS/SSL, providing protection for your e-commerce and buyers’ information.
This item refers to resources. List what you understand as essential, always thinking about offering a good experience to your customers. The features offered need to help you in sales conversion and analysis. Therefore, some points to prioritize are inventory management, financial control, and search engines.
12. Corporate structure
One of the questions you need to ask is: who is behind the company? This will help you understand the seriousness and credibility of e-commerce. The last thing you want is to bet on a platform that can’t offer you a future.
13. Experience of other sellers
Making comparisons between e-commerce platforms will help you understand what best fits your context and expectations. One of the ways to explore this is by seeking to read the testimonials of other users.