The importance of customer service for micro and small businesses

In recent years, the number of micro and small companies has grown considerably. With the uncertainties of the market, many company employees decided to bet on their own businesses. Becoming an entrepreneur brings with it many concerns, including customer service.

Becoming an entrepreneur brings with it many responsibilities. Running a company is a construction and there are important parts to this process.

Right from the start, we can think about how to take care of the financial area, make improvements to the product, and even how sales will be made. All parties contribute to the success of the company, however, we must think carefully about customer service, as this area is vitally important for the proper functioning of your company.

Customer service and relationship

With social networks, the process of creating and promoting a company has become more accessible. Who has never looked for a product on the internet and then received hundreds of options for it in different stores? Well, the internet brought us this possibility to expand the range when choosing.

However, this variety offered to consumers made them even more demanding. Customers do a lot of research before actually making a purchase. Faced with this scenario, it is necessary to draw the attention of the customer.

When your company is dedicated to providing good customer service, it stands out in the market. Your customers come to trust your products and services and do word-of-mouth marketing of your business.

Why serve well in micro and small companies?

Good customer service has been required for many years, since consumer 3.0. However, this is still not how it happens in all companies, so we can say that service is indeed a decisive factor when closing a purchase. This quality service process helps to make the consumer’s journey within your company extremely pleasant.

Creating a relationship with the customer is to make him or her a partner of your business for a long time. Regardless of the size of the company, having a quality service is essential. Here are some tips to raise the level of customer service in your company.

How to serve micro and small companies

Have service channel options

Conduct analysis or research to understand which channels are most used by your customers. Social networks, for being free, are a great option for quick and practical service.WhatsApp Business, for example, is a free commercial option of the already famous instant messaging application. It allows you to make a product catalog and presents you with statistics regarding your communication with the customer. Also, in order to make the service optimized, you can create quick responses that will serve as a shortcut for your customers.

Have an aligned service

Even if your team is small, do full training. Tell the team what the company’s mission, vision, and values ​​are and what its main goals are. This will ensure that the entire team is on the same page when talking to the customer.

In addition, it is important to align the most received questions regarding your product. Many companies have problems in the exchange sector, so how about giving special attention to these questions? With them in hand, it is much easier for the service team to resolve customer queries objectively and quickly.

Appreciate your old customers

When companies want to win a new customer, they offer promotions, discounts, etc., but what about the old ones? Maintaining a relationship with the customer requires attention and care on the part of the company.

Try to find promotions and opportunities also for old customers, thus keeping the relationship between customer and company up to date.

Take satisfaction surveys

Satisfaction surveys are a great way to understand how consumers feel about your product or service. They usually bring several insights into improvements or investments to be made.

If your business is not running in person, surveys can be done online. There are some tools, such as Google Forms, that make it possible to perform free surveys.

Whether in micro, small, medium, or large companies, customer service will always be a fundamental basis within a business. This is because the service contributes directly to the customer relationship within the company.

In this post, we present some tips that can already be applied. Even with a smaller budget, it is important to bet on affordable tools and options that make your business offer quality customer service.

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