Do you usually get no return with your promotions? Do you get a lot of complaints from dissatisfied customers after the deal week?
Or, even after taking advantage of the promotions, your customers don’t come back?
If you answered yes, you may be making some of the (very common) mistakes that we will talk about in this content.
The good news is that we also have ideas on how to avoid them!
6 common mistakes when creating a promotion
1. Not making a plan
The success of your promotions starts with good planning.
Without it, instead of making money, you can end up wasting time and losing money with offers that don’t make much sense to your customers.
It is with planning that you can calmly think about strategies, guarantee stock, make good publicity and even test the performance of offers in smaller promotional actions.
So, in advance:
- Define a clear objective of your offers;
- Set deadlines for your promotions. Without defined dates, you can’t stimulate a sense of urgency in customers, which greatly influences impulse buying;
- Check with your suppliers for stock availability;
Organize your team and, if necessary, even make extra hires to better meet the demand.
2. Say the price only by private messages on social networks – inbox
“Price by inbox.”
“We sent a direct with the price.”
If a customer asked the price or more information about a product or service in the comments of your social media posts, respond there!
To begin with, by answering “price per inbox”, you are omitting important information about a product or service, which is illegal under article 66 of the Consumer Protection Code.
And, in addition, when asking a question from a follower in the comments, you may even be “answering” more than one person at the same time: remember that this question may be the same for other followers.
3. Not explaining exchange policies
It is very common for a customer to request the exchange or return of a product a little upset.
However, when explained how the process works before, which means of communication he can use, rules and conditions, this discomfort can be much less.
In addition, you can take advantage of this moment to build loyalty, that is, to conquer the customer. A good tip is to offer discounts on future purchases or a gift, so that he buys from you again.
4. Not making the payment terms clear
Did you know that the customer may give up buying from you simply because he did not understand or did not find the information regarding payment methods?
So, without small print, make it clear:
- Accepted payment methods (credit card, Pix, bank slip);
- Maximum number of plots allowed;
- Interest rate.
Remember that it is not wrong or prohibited to highlight the spot price or payments via Pix, for example, as long as all this other information is available to the customer.
5. Force-tying products or services
A tie-in sale occurs when the purchase of a product and/or service is conditioned by the purchase of another product and/or service.
The objective is to make the customer buy more, but impose other items and/or services. A classic example of tie-in sales is to condition the purchase of household appliances through, obligatorily, the purchase of the extended warranty service.
6. Not delivering value to the customer
As we mentioned at the beginning of this content, low price is not enough for a promotion to be successful.
It is necessary to go beyond this aspect: offer a differentiated service, better payment terms, discounts, free shipping and even gifts, for example.
With this, in addition to winning over the customer, thinking about something else you can offer the customer helps to differentiate your company from the competition.
